Privacy Policy


UrKip makes coaching affordable and accessible to everyone. We ("UrKip" or "we") respect your privacy and are committed to always protect your personal data. The main purpose of UrKip using your personal data is to optimize your experience of UrKip's service ("the Service").


UrKip's Service is both provided for consumer users ("Users") and for HR departments ("HR"). The Service is provided through our website (the "Website") and through participating in an app soon to launch.


This privacy policy, (the "Privacy Policy"), highlights the data we collect about you, how we process it, how it is shared and which measures we take to keep your data secure. It also describes what rights you have regarding your personal data.


When you use or register as a User with the Service, or otherwise interact with us, you acknowledge that you understand that we collect, retain and use your personal data in accordance with this Privacy Policy.


This Privacy Policy applies to the personal data we collect about you in connection with your use of our Service. The Privacy Policy does not apply to your personal data collected independently by any of our partners and UrKip disclaims any responsibility for the data processing conducted by such partners.


2. ABOUT UrKip

UrKips’ mission is to make coaching affordable and accessible to everyone and is registered in Delaware, US. Our corporate address is 2310 Homestead Rd. STE C1

Unit 431, Los Altos, CA, 94024. We are the data controller for the processing of your personal data, and if needed you can reach us at


Hopefully, this Privacy Policy answers your questions about our collection, use, protection, and disclosure of your personal data. If you have additional questions, please contact us at the e-mail address provided above.



We may need to amend this Privacy Policy from time to time. If we do so, the amended Privacy Policy will enter into force as we publish it on the Website. The latest date of the amendment is stated at the top of the Privacy Policy.


If any amendment makes the Privacy Policy less protective of your personal data, such amendment will not apply to data we collected about you before the amendment was made. The amendment will, however, apply to such data if you provide your consent to the Service and/or to a new version of the Privacy Policy, or if you provide new information or restate the same information after the entry into force of the amendment.



4.1 What information we collect

We collect and store personal data that has been provided by you or collected in the Service. The personal data we process and store consists of the following:


4.1.1 Registration

When you register as a User we collect and store your user information, including your full name and email.


4.1.3 Utilizing the AI

While not launched, we will collect data from your interaction with the coach (UrKip) to understand your priorities, circumstances and ensure the dialogues and recommendations are personalised to your needs.


4.1.4 Uploaded information and data created by you

We collect data from you when you enter or upload data through forms in our Service, such as preferences, interests, settings, and whether or not you wish to receive marketing from us and also any messages to our support team.


4.1.5 Collection of general and statistical data

We use cookies and similar technologies (e.g., pixels, ad tags, and device identifiers) to recognize you across the Service and when using different devices. We use logins, cookies, device information, and internet protocol addresses to identify you and log your use. If you set your mobile device or your web browser to not accepting cookies the Service will not function as intended.


4.1.6 Other information

We may also collect other technical information related to your use of the Service, such as browser information, any website from which you have been referred, pages you visit in the Service, your internet protocol address, and geographical and location information.


4.2 How we collect your information

We collect your personal data directly from you in connection with your visit and registration with the Service, or when you use our Service by for example accepting a challenge, registering for our newsletters, or contacting us by mail, e-mail, chat, or telephone.


We may also collect your data, when you use the coach (UrKip) app.


We may combine the information that you have provided to us with information from other sources, such as information that confirms your demography, preferences and goals. We do this to ascertain the correctness of the information we are collecting and to be able to provide a better service.



Your personal data will not be used in any manner that is incompatible with the purpose for which it was collected. Please note that certain data can be used even without your consent, for example, if we need the data to provide our Service. We process your personal data for the purposes set out in Clauses 5.1 - 5.5 below.


5.1 Provide our Service

We use your personal data to provide our Service and the features therein, e.g. to understand your personal goals to give you personalised recommendations on training and readings. Processing to analyze such information is based on your prior consent and will come the time you connect the app. We will ensure to inform you upon registration.  As part of providing our Service, we create anonymized statistics about usage, views, visits, engagement and interaction. All this to ensure our Service is optimised to meet your needs.


5.2 Improve our Service

We will process your personal data to produce statistics on how you use our Service. We can do this e.g. by analyzing your use of the Service. When we use your personal data to improve our Service, we use it in an aggregated form (i.e. study the overall user patterns by reviewing de-identified data) to the extent possible. We use your information to be able to make the Service more user friendly, e.g. by fixing bugs, amending the interface for you to easily reach the information that you seek, or highlighting popular functions. This processing is based on our legitimate interest to continuously improve the Service.


5.3 Prevent abuse or misuse

Your personal data can also be used to prevent abuse of our Service or to prevent or investigate crimes. Abuse refers to, among other things, fraud, an attempt of unauthorized login to user accounts and other measures that violate our terms of service or law. This processing is based on our legitimate interest to avoid abuse of the Service.


5.4 Direct marketing and marketing of the Service

We use your personal data to communicate with you, to send newsletters, personalized offers, and relevant information about our Service. These communications can be sent to you in the Service, by SMS or e-mail. This processing is based on your prior consent or based on our legitimate interest to communicate with you regarding your use of the Service. You may at any time unsubscribe from direct marketing messages.


5.5 Aggregating data

We regularly aggregate and de-identify your personal data after certain retention periods. The anonymization is made in such a way that a recipient of such data does not receive information about your identity and thus cannot identify you individually. We may in connection with this use your personal data to aggregate and anonymize data for further use, such as in marketing or improving the Service. Only de-identified and anonymized data are used in such marketing - no personal information can be found in such aggregated data. We may share anonymized data, for example with our partners. This processing is based on our legitimate interest in improving or marketing the Service.



We do not sell, share or assign any of your personal data to any third party. However, at times the personal data that we collect may be shared with other companies to provide the Service, for the processing on our behalf or for the centralization of data. 


UrKip does not share your personal information with any third party.


6.1 Service providers

We may use third parties to manage one or more aspects of our business operations, including the processing or handling of personal information. We may share personal information with such third parties to perform services on our behalf such as sending marketing communications, conducting research surveys, verifying and validating information that you have provided to us, and providing customer support services.


6.2 HR Departments

If you enroll in the service through your employee data will remain protected and not shared unless anonymously aggregated as stated above. 


6.3 Sale or transfer of business or assets

Any information we have about you may be transferred or disclosed to a purchaser or prospective purchaser in the event of a sale, assignment, or other transfer of all or a portion of our business or assets. Should such a transfer occur, we will use reasonable efforts to ensure that the transferee uses your information in a manner that is consistent with this Privacy Policy.


6.4 Legal purposes

UrKip may also disclose your information if we are required to do so by law or to comply with legal requests (e.g. disclosure queries, court decisions, legal actions or the like) or when it is necessary to detect, prevent and address fraud and other criminal activity, to protect ourselves, you and other users, including as part of an inquiry if we in good faith belief that such action is required by applicable law. The above may include answering legal requests from non-EU/EEA jurisdictions, where we in good faith believe that the response is required by the law of the relevant jurisdiction, affects users in this jurisdiction and is per internationally recognized standards.


When we use service providers within the scope of our business per Clause 6.1 above, we will enter into a data processing agreement with the service provider and take other appropriate measures to ensure that your personal data is processed per this Privacy Policy. Processing per Clause 6.2 - 6.3 above is necessary for the performance of our contracts with you or based on our legitimate interest in providing the Service or based on our requirements under the law.


Anonymized and aggregated data may be made available without your explicit consent (such as for statistics etc.). We may thus publish anonymously and aggregated information about the use of the Service or other conclusions that may be deducted from the use of the Service.



The files containing your personal information will be stored on our servers and will only be accessible to our employees and those of our agents and service providers who require it in the course of their duties. We maintain appropriate safeguards and current security standards to protect your personal information against unauthorized access, disclosure, or misuse. For example, electronic records are stored in secure, limited-access servers and electronic data is stored behind secured encryption access. We use technological tools like firewalls and multi-factor authentication, and we ensure our employees are trained on the importance of maintaining the security and confidentiality of the personal information we process.


All communications between your device and UrKip are encrypted. This enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering, and message forgery. We offer industry-standard practices and security measures to safeguard and secure the personal data we collect. We use a combination of firewall barriers, encryption techniques, and authentication procedures, among others, to maintain the security of your online session and to protect UrKip's accounts and systems from unauthorized access.



We generally retain your personal data as long as it is necessary for the purposes it was collected for or as otherwise required or authorized by applicable law, such as GDPR.


We will save your personal data as long as you are a registered User with UrKip.


You may at any time request that we delete your account for the Service. If you do so, your user information will be permanently expunged from our servers to the extent UrKip does not need to retain data for further periods, and further access to your account will not be possible. To request the deletion of your account, use the delete my account option in the App when launched. Merely deleting the App from your device does not constitute a request to delete your account or unsubscribe to the Service.


Upon your un-subscription to the Service or any other termination of your access to the Service per UrKip's Terms of Service, UrKip will, to the extent UrKip does not need to retain data for further periods (e.g. as set out in 8.1 below), erase your personal data from its systems and anonymize all identifiable information related to you. Thus, anonymized data, in de-identified and aggregate forms, may remain on our system indefinitely. We reserve the right to use this aggregate data to improve our service and for other lawful purposes, as discussed above.


8.1 Un-subscription

After your un-subscription to the Service or any other termination of your access to the Service per UrKip's Terms of Service, UrKip will only retain your personal data to the extent necessary for UrKip's fulfillment of our legal requirements or as otherwise necessary or required.



As a member, you always have the possibility to remove or correct the information we have about you. You can do this on your profile in our mobile applications or on the Website. Please note, however, that we may continue to process your personal data to the extent necessary for the performance of our contracts with you or if there is any other legal basis than consent for processing the data.


You have a right to access your own personal data, to see which personal data we hold about you, and to receive a copy of the data upon your request. This right is not absolute, there might be instances where applicable laws or regulations would require us to withhold some of the information relating to you. In such cases, we will inform you, to the extent possible, of why some information had to be withheld.


You have a right to have your data rectified, e.g. if some of the data relating to you are wrong, and we encourage you to help us keep your personal information up to date and accurate.


You have a right to request the erasure of your data. The right to deletion of data is not absolute. It might, for example, apply to information that is wrong, outdated, or no longer needed for the purpose it was collected for.


You may also have a right to have the processing of your data restricted, objecting to processing and profiling, and having your data transferred to another data controller (data portability). Those rights are limited and will be evaluated on a case-by-case basis.


If you wish to exercise any of those rights, please contact us at


If you think we process your data in a way that is not compatible with relevant Data Protection Legislation you are of course free to contact the Data Protection Authority, but we strongly urge you to voice your concerns with the contact named above first, to see if we can rectify the situation.



UrKip stores and processes your personal data within the EU/EEA. If our partners conduct business outside the EU/EEA, we will ensure that appropriate protective measures are taken before the data transfer to such business.